If you were born in the 70s or 80s in the US, you almost certainly remember Trapper Keepers. Mental Floss has an interesting in-depth look at the history of the first “cool” school supply.
So Crutchfield had a mock-up of his product, but he still didn’t have a name. That came from his research and development manager, Jon Wyant. “I said, ‘I need a name for this damn thing. Have you got any ideas?’” Crutchfield remembers. The next day, they were drinking a martini with lunch when Wyant said, “Let’s call the portfolio the Trapper.”
“What are we going to call the notebook?” Crutchfield asked. “The Trapper Keeper,” Wyant replied.
“Bang!” Crutchfield says. “It made sense!” And that was that.