Recently, I received a tremendously useless email from travel booking site Hotwire.com, congratulating me on my “four year anniversary” with the service. Instead of including some sort of deal or other incentive to book more through them, the email had this map:
At a quick glance, the map is comprised of the names of American cities, placed approximately according to their geographic location:
Look a little closer, however, and you’ll see a whole mess of cities in the wrong place:
We’ve got Pittsburgh north of Boston, Memphis below San Jose, Detroit and Washington, D.C. on the Gulf Coast, and not one, not two, but three Austins, none of them in the right place.
The email included no information on this image. Best guess, they started with the biggest cities in the right place, then filled in the rest at random. I must say, however, this is not inspiring much confidence that my next Hotwire booking will be in the right place.