Battle Martin Is in Charge of Your Beer Bottle Labels 

Friday, August 22nd, 2014

An eccentric bureaucrat who goes by the name of “Battle” has the final say on beer bottle labels in America. The stories of his decisions make for quite an interesting read.

He rejected a beer called Bad Elf because it featured an “Elf Warning,” suggesting that elves not operate toy-making machinery while drinking the ale. The label was not approved on the grounds that the warning was confusing to consumers.


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