A+ Name, D- Ads

Monday, September 8th, 2014

While walking in Boston, I spotted this sign high on the side of a building:

The Scotch n Sirloin Sign

I was amazed by this simple yet descriptive name. It brought to mind exactly what it was: an old-school steakhouse. A bit of research1 confirmed that this had once been a restaurant. Despite the fact that it closed all the way back in 1991, the Scotch ’n Sirloin sign has remained in place for over two decades. Nowadays the building is apparently home to tech offices, including those of PayPal.

And yet, that’s not the most embarrassing thing about this building. No, further searching led to two monstrously bad television commercials from the 80s featuring the Boston Celtics. Take 60 seconds and bask in the sheer horribleness of them both.2 The writing! The acting! The wardrobe! It’s all more than enough to make you lose your appetite, and that will not serve any restaurant well.

The Scotch n Sirloin Sign
This man does not know how to eat lobster.

Despite its near-perfect name, the restaurant couldn’t manage to keep its doors open. Perhaps “Scotch ’n Sirloin” was simply too on the nose. Or maybe they spent all their profits on those terrible, terrible TV commercials.


Footnotes:

  1. Which is to say, a few seconds of punching “Scotch n Sirloin” “Boston” into the old Google machine. ↩︎

  2. As always, the videos are archived here and here respectively. ↩︎


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