The Pep Boys Aren’t Sexy? 

Tuesday, December 29th, 2015

As XKCD once noted, the Internet’s Rule 34 states “If you can imagine it, there is porn of it”. When Esurance debuted their cartoon mascot Erin Esurance, they rapidly found out this rule definitely applied to advertising.

Also, be sure to look over the fantastic “Consumer Ratings of Corporate Mascots” chart near the end of the article. It’s a real eye-opener.


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