I recently received a sample of “Halfpops”, a “curiously crunchy” popcorn snack. As the name implies, it’s popcorn that’s not fully popped. Frankly, the concept sounds rather awful, conjuring images of cracking one’s teeth on the unpopped kernels at the bottom of a bowl of popcorn. In truth, the snack is not bad. However, the package includes some rather dubious math:
“Popcorn Perfected”? Like America, popcorn is already great! It’s not in need of perfecting, and even if it were, removing the fluff would not be the way to do it. Fluff is a key feature of popcorn, not something to be subtracted away. With math skills like these, it’s certainly good that these folks aren’t rocket scientists.