At one major law firm in Boston, the idea of sometimes being away from work is worthy of a truly lousy April Fools’ Day joke.
Tuesday, March 31st, 2015
Since writing about Meh last year, I’ve been following the site. It’s offered the occasional good deal on something useful, incredibly slow shipping, and quite a bit of humor. They’ve also offered a VMP, or Very Mediocre Person, program. It provides free shipping, and other “perks”. Recently, they decided to reward all VMP members a pair of socks. I now present them to you, in all their mediocrity.
It does indeed seem about right.
No two ways about it, Mediocre Laboratories’ messaging is on point. Lackluster, anhedonic point.
Tuesday, March 24th, 2015
Last month, I linked to a piece describing Budweiser’s Hypocrisy. Today, I’ve got a Bud Light ad in my crosshairs. The brand has been focused on the concept of being “up for whatever”, showcasing things like life-sized Pac-Man and ping-pong against Arnold Schwarzenegger alongside their beer. These ads doesn’t make me want a Bud Light, but they aren’t terrible, which is frankly some of the highest praise I can give a commercial.
However, the 15 second version of a recent Bud Light ad for their “Whatever, USA” campaign contains these words:
This once-in-a-lifetime town is happening again.
I just…I mean…it’s right there. They didn’t call it “once-in-a-lifetime” and then thirty seconds later said it was “happening again”. That would be stupid enough, but here, they put it in the same breath! Is this town built for people who were alive for the first version last year, but are dead now? Or perhaps it’s for babies born since the last iteration?
Look, I think I’m a relatively carefree kind of guy. I can be up for most things, and I strive to say “Yes” to new experiences. If you want to run a marathon dressed as the Village People (did it) or take a one-day trip to Iceland (almost did it), I’m in. But I draw the line at logically invalid sentences. I am not up for that.