It’s a Baseball! It’s a Pearl! It’s…

[Always Be Checking-if-your-design-is-vulvular]
One of my favorite things about minor league baseball is how teams simply do not care about their identities. They’ll start with the most ridiculous name, and then change it to something else preposterous for a single night. In a rigid world of brand guidelines and ridiculous intellectual property lawsuits, brands not taking themselves too seriously is fun.

Usually, though, it‘s not quite as graphic as the logo seen as part of the Chesapeake Baysox alternate identity, the Oyster Catchers:

[Image source: Chesapeake Baysox Instagram]

Oh my! Shortly after posting their alternate Oyster Catchers identity, fan response led the Baysox to pull the logo seen above. The internet wasn’t about to let it disappear, however, and it quickly went viral. At that point, the team wisely pivoted to embracing the logo, even using it to raise money for those affected by cervical cancer. Good on them.

Still, for the designers out there, perhaps a second ABC is in order.

Link: https://baltimorefishbowl.com/stories/chesapeake-baysox-alternate-logo-oyster-catchers/