💧 OK Go Prevails Against Such Staggering Odds

[Filmed in a grand Budapest train station of somеthingness]
When last we checked in with OK Go (the band), they were lamentably involved in a lawsuit with Post Foods, over the latter’s product “OK GO!” (the cereal cups). I suggested the massive corporation ought to get a new name, and it seems they wised up and did just that. It also seems like after all that aggravation, the weird OK GO! “just add water to get a cup full of cereal with milk” product is already defunct.

OK Go the band, however, remains completely funct. In fact, they’ve just released a new album,“And The Adjacent Possible”. That means it’s time for some amazing new music videos, and the latest, for their single “Love”, does not disappoint. It features 63 mirrors, 29 robots, and 1 continuous shot. It’s a whole lot of very precise fun:

There are many Damians Kulash in this still frame from the video.

As part of the filming the music video, the band partnered with the non-profit Project Management Institute (“committed to advancing the project management profession”), because sure, why not? Together, they created a shockingly compelling in-depth look at the process of making the video for “Love”. I didn’t expect to watch all 20 minutes of it, but I did. Perhaps you will too.