In what is clearly little more than a publicity stunt which is working very well, KFC has stated they won’t be using their “finger lickin’ good” slogan during our global pandemic.
10 results found for “kfc”
“It’s Good” Is a Decent Slogan ∞
Better than “It's not good”, or “It's bad”.
Tuesday, August 25th, 2020
Sure, That’s a Thing That Should Exist ∞
I don't understand the world anymore, but this is at least semi-benignly weird, rather than outright evil.
Friday, September 13th, 2019
KFC is really, really, leaning into their own weirdness, and I just can’t stop writing about it. Today, we have news of KFC’s new cooking-and-dating game, “I Love You, Colonel Sanders! A Finger Lickin’ Good Dating Simulator”.
It’s well known that I’m a corgi fan, so if nothing else, I’m definitely liking this Professor Dog they’ve got going on.
KFC Is Really Weird, Y’all ∞
Apparently, Robocop loves fried chicken.
Tuesday, March 12th, 2019
For someone who’s been a vegetarian for over two decades, I’ve written about Kentucky Fried Chicken rather a lot. But this is the kind of fast food chain that hires Robocop to portray its founder, so I think it’s justified.
Fried Chicken from Kentucky ∞
Wednesday, February 28th, 2018
Recently, KFC locations in England have run out of chicken. That’s not great, but the ad they took out in response is.
Nicely done, KFC crisis management team.
The Colonel’s Secret Is Out ∞
Tuesday, October 24th, 2017
Somebody on the KFC social media and marketing team deserves a raise.
Why Did the Colonel Make a Phone? ∞
Monday, July 17th, 2017
The very first thing I wonder about this KFC-branded phone from China is if the fingerprint scanner works when your fingers are covered in fried chicken grease.
Kentucky Fried Compact Discs ∞
Tuesday, April 11th, 2017
In Indonesia, CDs are still riding high, and KFC is the place to get them.
Engaging With Brands, October 28th Edition
Friday, October 28th, 2016
The Regent Theatre has an impressive neon sign, as well as someone with a sense of humor handling their Instagram account. Back in August, I posted this photo to Instagram:
[Link]
Several friends of mine left amusing comments, as you can see:
However, it wasn’t until about a month later that a new comment appeared:
Yes, the theatre’s own Instagram account replied to my literal bathroom humor. It was truly a proud day for all involved.
Next up, I flew to Iceland. On my way back, I noted that of course the plane was playing music from Icelandic weirdo Björk. Guess who liked the tweet?
As is my usual practice, I omitted an actual Twitter mention of @IcelandAir, in the hopes of avoiding unnecessary brand engagement. It’s clear that like KFC, IcelandAir is creepily searching their own name. However, they were kind enough to simply like the tweet, rather than replying. Good on you, Icelandair! This is the kind of quiet engagement I can get behind.
Not all brands are so polite, however. Recently, I saw a fantastic ad using the classic Nintendo game Tecmo Super Bowl.1
Man this was a good game.
The sounds alone brought back many memories, and I felt compelled to tweet about it. Of course, I also took the opportunity for a cheap shot at Kia:
Unfortunately for me, Kia is also a creepy vanity searcher, and they tweeted at me:
Ugh.
Here’s a tip for brands: Even if I liked your ad, it’s probably best to simply ignore me when I’ve just mocked your actual product.
That’s all for today, but I’ve little doubt that there will be more engaging with brands in the future.
Previously in Engaging With Brands: Instagram’s Raison D’Être
Footnotes:
Kentucky Fried Creepers
Friday, March 4th, 2016
Recently, comedian Jim Gaffigan started appearing in KFC commercials as the newest iteration of the Colonel. After seeing one of these ads during the Super Bowl, I tweeted a joke:
Come on, the man has a book called “Food: A Love Story”
It was only much later that I realized that shortly after tweeting, I’d accidentally engaged with a brand! Yes, KFC replied:
I was greatly amused by this, but I’m also curious just how it happened. Was KFC stalking mentions of @JimGaffigan? Or are they searching for “KFC” itself? Either way, an affirmative answer is rather disturbing.
Previously in vanity Twitter searches: John Popper Vanity Searches, Too
Tunnel Smugglin’ Good ∞
Monday, May 20th, 2013
Obviously, not everyone shares my opinion of KFC. Nowhere is that more obvious than in Gaza, where fried chicken smugglers take hours, and a massive percentage, to deliver the not-so-fast food to grateful customers.
