A.G. Sulzberger, the publisher of The New York Times, has a new ad running on Times podcasts. In it, he makes a plaintive request:

I’m encouraging you to support any news organization that’s dedicated to original reporting. If that’s your local newspaper, terrific — local newspapers in particular need your support. If that’s another national newspaper, that’s great too. And if it’s the New York Times, we’ll use that money to send reporters out to find the facts and context that you’ll never get from AI. That’s it, not asking you to click on any link, just subscribe to a real news organization with real journalists doing firsthand, fact-based reporting. And if you already do, thank you.

Fact-based reporting is crucial for a democratic society. It’s in all of our interests to support it.