In Beijing, IKEA Is a Restaurant That Happens to Sell Furniture 

Every weekend, thousands of looky-loos pour into the massive showroom to use the displays. Some hop into bed, slide under the covers and sneak a nap; others bring cameras and pose with the decor. Families while away the afternoon in the store for no other reason than to enjoy the air conditioning.

Cultural relativism aside, napping in a store bed is weird.