Unbranding 

Thursday, August 26th, 2010

I only know enough about Jersey Shore to know I couldn’t care less about the show and its cast of Oompa-Loompas. It seems that the fashion world, however, is very attuned to it. It’s not for the reasons you might expect though.

Apparently, after one of the shows cast members Snooki was seen constant with a Coach bag, Coach sent her a free bag. It wasn’t one of their bags, however – it was a Gucci bag, one of Coach’s competitors.

Allegedly, the anxious folks at these various luxury houses are all aggressively gifting our gal Snookums with free bags. No surprise, right? But here’s the shocker: They are not sending her their own bags. They are sending her each other’s bags! Competitors’ bags!

If you’re so reviled that it actually nets you free stuff, does that count as a win?


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