If you wanted to attract people to your second-hand appliance store, you might not think to put the word CRAP on its roof, in giant neon letters. You’re not Andy Joseph.
He came up with his crappy slogan while working for an electronic scoreboard advertiser in South Dakota. A nearby carpet company went out of business and needed to sell its sign. For Joseph, it might as well have been divine intervention: “C-A-R-P-E-T.”
“Light went off in my head,” Joseph said. “I can rearrange them letters to spell ‘CRAP.'”
