Over in Israel, Heinz is no longer allowed to sell its most popular condiment as “ketchup”.
Heinz will no longer be allowed to label its red sauce as “ketchup” in Hebrew in Israel after local food manufacturer Osem successfully argued that its competitor’s product doesn’t meet the definition of Israel’s standards institute, Israeli news site Ynet reported.
Instead, Heinz must use the ridiculous euphemism “tomato seasoning” to label their product. Then again, given that “tomato seasoning” sounds like the classy way a fancy restaurant would refer to the side they bring with their “pomme frites”, I’m not sure how much of a punishment this really is.
