It doesn’t seem like it should be legal to sell cyanide as a foodstuff, but here we are.
Whatever you do, don’t eat a bowl’s worth.
Update (June 25th, 2016): The Sunfood website includes this amazingly contradictory advice:
Despite stating in all caps that one should NEVER eat more than 8 seeds per day, their advice for suggested use is to “start slowly” with 6-10 seeds a day. Amazing.