Today in creepy, awful advertising: PreShow.

It’s an app that lets you earn free movie tickets for watching 15 to 20 minutes of branded content on your phone…The company has developed a way to track your gaze to make sure you’re actually looking at the PreShow commercial…If you look away for too long, or leave your seat, the ad automatically pauses and you’ll get a red border around your screen.

On the one hand, with movie tickets costing around $10 each, this would be paying a pretty decent wage of $20 to $30 per hour to watch ads. On the other hand, this is much, much too close to “A Clockwork Orange” to not be sickening.