First Draft Candies

There can definitely be bad ideas in brainstorming.

My grandfather was a candy maker1, and I recently uncovered some fascinating papers while going through his things.2 One particularly interesting document focused on the value of persistence. It included a list showing an assortment of very bad name ideas for various confections. While none of these first drafts ever saw the light of day, with time and iteration, the creators of these candies eventually found success.

Initially Rejected Ideas For World-Famous Candies

  • Drudgery Dip

  • Neverlasting Gobstoppers

  • Minor League Chew

  • Buttfinger

  • Oh Henry! It’s Time to Admit I Never Loved You at All.


  1. This is true! ↩︎

  2. This is not. ↩︎