Please Scream Inside Your Heart 

I usually do.

I don’t know why I didn’t write about the following story back when it first appeared. I was aware of it, and it seems a perfect fit for OFT, yet somehow it never made it onto the site. Today, I rectify that mistake.

In July of 2020, we were still near the beginning of the COVID-19 pandemic. Worse, we didn’t yet have any vaccines to stem the spread of the virus. Unlike many businesses at that time, the Fuji-Q Highland amusement park in Japan was open, and they wanted to encourage safe practices when going on roller coasters.

“Please scream inside your heart,” and not out loud, the park is asking. The unusual ask is meant to reduce the risk of spreading the coronavirus.

“Please scream inside your heart”! It’s good advice for a pandemic, sure. But in our era of modern horrors, I find it can apply at almost any time.

The company also put together a video clip demonstrating the technique, featuring two well-dressed men in masks stoically riding an entire circuit of a roller coaster. From start to finish, it is a work of art:

Two men, in masks, riding a roller coaster with minimal emotion
Just out for a little ride

Almost three years later, I still think about this story. I think it’s timeless enough to be worth posting even now.