Last month, baseball superstar Shohei Ohtani cranked a long fly ball in the first inning of a game against the Mets. Though the shot missed being a home run by a few feet, it did break part of a screen at Citi Field.1 In the words of Mitch Hedberg, that’s way more satisfying.2 As you can see below, the screen in question was displaying a beer ad at the time:
Note the large black square above the “C” on the right can.
Shortly after, the savvy marketing team for Coors put up what may have been nothing more than a gag tweet:
The joke went viral, rapidly getting over a million views. Whether it was the plan all along or not, the company then brought the can to life. Somehow finding a way to offer an even worse deal than you get on a brew at a ballgame, Coors provided fans the chance to pay $17 to purchase an empty beer can:
Despite the price, people did just that, so much so that the commemorative item is completely sold out. Sorry, folks who sit in the three-way intersection of the Venn diagram of Coors Light fans, Angels fans, and people who are bad with money:
If you simply must have this can, perhaps you can eventually find one on eBay. Alternately, you might consider just buying yourself a regular six-pack of Coors Light and a black Sharpie.
Footnotes:
The video tied to this tweet is archived here. ↩︎
This joke is also archived. ↩︎
