A Quiet Sort of Insanity 

In Chinese, it’s “Si Le Me”, pronounced SEE-LUH-MUH

Speaking of morbid Chinese silliness, a new app in China is growing in popularity:

The idea is simple: check in every day by tapping the big green button on the app’s homepage. Fail to check in for 48 hours and it will email the emergency contact you registered during set-up.

Its awful but brilliant name is “Are You Dead?”. That bluntness has bothered some (including, apparently, the Chinese government), but it seems to me that the problem isn’t the name so much as the fact that such an app is indeed useful.