Goodhart’s Law in Action 

“When a measure becomes a target, it ceases to be a good measure."

Amazon has introduced targets requiring their developer workforce to use A.I. tools, and tracking usage on internal leaderboards. The fine readers of One Foot Tsunami can surely guess what happened next:

Amazon employees are using an internal AI tool to run unnecessary, low-value tasks — not because the work needs doing, but because the activity inflates their scores on a company leaderboard tracking artificial intelligence usage.

Yes, workers started tokenmaxxing.

Previously in -maxxing: At Least AC/DC Would Be Proud