When Steve Jobs personally called Woodstock, Georgia native Louie Sulcer to tell him he’d won Apple’s iTunes Store 10 Billion Song Sold contest, Sulcer first thought was that he was being pranked.

The picture on the Rolling Stone article, while unrelated, is perfect.

To be fair to Sulcer, Steve Jobs and Apple co-founder Steve Wozniak were notorious prank phone callers back in the 70s, abusing the Bell phone system with blue boxes.

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