Over at Consumerist, Ben Popken investigates the mysteries of Snapple Apple’s lack of any actual apple juice. From the post:

Here’s what’s really going on: While something called “juice” and having pictures of fruit on it is required to have its flavor mainly come from the pictured fruit, if you call it “juice drink” you don’t need to have the flavor be derived from the items on the picture. It can also contain as little as 5% juice.

As well, if you call something a “Jooce Drank”, it doesn’t have to have any fruit juice at all.

---