Counterproductive 

Thursday, November 24th, 2011

Yesterday, Zappos.com arranged a promotion to pay for drivers’ tolls on the Massachusetts Turnpike. It seems like a brilliant marketing strategy — who doesn’t love a company that helps prevent traffic during one of the busiest travel days of the year? But the article mentions a curious wrinkle:

Signage will be set up at the toll complex to will alert motorists that their tolls have been paid courtesy of Zappos.com. And for motorists who stop to pay, there will also be a “second, unexpected surprise,” the company said

Any chance said “surprise” was a judicious punch to the face, for failure to read signs while driving, thereby causing traffic to backup unnecessarily? Probably not. Ah well — Happy Thanksgiving.


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