What Has Tony Wrought?

Babies of the ’70s and ’80s likely remember Tony the Tiger, the mascot for Kellogg’s Frosted Flakes. Well, he’s back, and he’s touting himself as a problem-solver.

“I’ve helped so many kids to solve their everyday problems over the years,” reads a statement on the website. “I contacted ten people who were children 30 years ago in my Frosted Flakes commercials, and asked them what their problems are now in their 40’s. See how I helped them!”

I never really thought of Tony as a fixer before. As I recall the old commercials, the problem was generally “sports” and the solution was always “Eat Frosted Flakes and also a bunch of stuff that’s actually good for you”. Nevertheless, he’s looking to help adults with more serious problems now. Prepare to flabbergasted as you visit the site and watch the videos1.


  1. Archived here, here, and here, in the extremely likely event that the legal time from Kellogg’s manages to shut this down.2 ↩︎

  2. It’s clear from this error page that Kellogg’s is well aware of this campaign. ↩︎