Engaging With Brands, October 28th Edition

Friday, October 28th, 2016

The Regent Theatre has an impressive neon sign, as well as someone with a sense of humor handling their Instagram account. Back in August, I posted this photo to Instagram:

Image showing a toilet seat in one corner, with a basic dining room table chair in another corner, facing the toilet

Several friends of mine left amusing comments, as you can see:

My caption read: For pooping with an audience. Scott Simpson commented 'My therapist's office'. Susie Schutt said 'All the worlds a stage'. Ryan Bateman said 'That's where your personal trainer sits.'

However, it wasn’t until about a month later that a new comment appeared:

Regent Theatre said 'Ha! Face-with-tears-of-joy emoji

Yes, the theatre’s own Instagram account replied to my literal bathroom humor. It was truly a proud day for all involved.

Next up, I flew to Iceland. On my way back, I noted that of course the plane was playing music from Icelandic weirdo Björk. Guess who liked the tweet?

Tweet reading: As is legally mandated, this IcelandAir flight is playing Björk.

As is my usual practice, I omitted an actual Twitter mention of @IcelandAir, in the hopes of avoiding unnecessary brand engagement. It’s clear that like KFC, IcelandAir is creepily searching their own name. However, they were kind enough to simply like the tweet, rather than replying. Good on you, Icelandair! This is the kind of quiet engagement I can get behind.

Not all brands are so polite, however. Recently, I saw a fantastic ad using the classic Nintendo game Tecmo Super Bowl.1

Man this was a good game.

The sounds alone brought back many memories, and I felt compelled to tweet about it. Of course, I also took the opportunity for a cheap shot at Kia:

Tweet reading: I just saw a Tecmo Bowl-based car ad (featuring Bo Jackson, no less), and I'm suddenly willing to entertain the idea of owning a Kia.

Unfortunately for me, Kia is also a creepy vanity searcher, and they tweeted at me:

Just saw your tweet. We're down to help you entertain that. Let's start here: http://www.kia.com/sorento . Also: http://bit.ly/2e509hp.

Here’s a tip for brands: Even if I liked your ad, it’s probably best to simply ignore me when I’ve just mocked your actual product.

That’s all for today, but I’ve little doubt that there will be more engaging with brands in the future.

Previously in Engaging With Brands: Instagram’s Raison D’Être


  1. Archived here. ↩︎

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