The Regent Theatre has an impressive neon sign, as well as someone with a sense of humor handling their Instagram account. Back in August, I posted this photo to Instagram:
[Link]
Several friends of mine left amusing comments, as you can see:
However, it wasn’t until about a month later that a new comment appeared:
Yes, the theatre’s own Instagram account replied to my literal bathroom humor. It was truly a proud day for all involved.
Next up, I flew to Iceland. On my way back, I noted that of course the plane was playing music from Icelandic weirdo Björk. Guess who liked the tweet?
As is my usual practice, I omitted an actual Twitter mention of @IcelandAir, in the hopes of avoiding unnecessary brand engagement. It’s clear that like KFC, IcelandAir is creepily searching their own name. However, they were kind enough to simply like the tweet, rather than replying. Good on you, Icelandair! This is the kind of quiet engagement I can get behind.
Not all brands are so polite, however. Recently, I saw a fantastic ad using the classic Nintendo game Tecmo Super Bowl.1
Man this was a good game.
The sounds alone brought back many memories, and I felt compelled to tweet about it. Of course, I also took the opportunity for a cheap shot at Kia:
Unfortunately for me, Kia is also a creepy vanity searcher, and they tweeted at me:
Ugh.
Here’s a tip for brands: Even if I liked your ad, it’s probably best to simply ignore me when I’ve just mocked your actual product.
That’s all for today, but I’ve little doubt that there will be more engaging with brands in the future.
Previously in Engaging With Brands: Instagram’s Raison D’Être
Footnotes:
