Earlier this month, I noted a goofy email I received from vegan restaurant chain byChloe. The email arrived on June 1st, and declared “Summer is here!”. As June 21st was the first day of summer for the Northern Hemisphere in 2019, I pointed out that this email was almost three weeks early.

About 10 days later, I learned of the concept of meteorological seasons, as opposed to astronomical seasons. I took the time to add an update to my original post, giving byChloe a pass for this.

However, I’ve now received a second email from byChloe. This one came on June 21st, the astronomical start of summer, which is certainly the most common “start of summer” date in use. Its subject declared “Summer Starts Now!” and the body again said “Summer is here!”.

This email is correct, but come on! The byChloe marketing team is clearly trying to double-dip, and that’s just lazy. It’s especially gross behavior for a restaurant.