A Delightful Little Weirdo

Friday, July 1st, 2022

After penning my recent tribute to the original Bonus Pig, I located the company’s blog post explaining the change, which apparently took place in mid-November 2021. That post is in Icelandic, and the Google translation is not stellar:

The Bónus brand has today been renewed and transformed into a modern costume with the well-known pig. Why is it okay to tamper with what might be right? Of course, the pig has been unchanged for over 30 years and is now being raised for the first time. This change is made to adapt the brand to the digital journey ahead in our business.

A contemporaneous article from Iceland Review that was written in English is more useful:

Remarking on the controversial mascot transformation, [Bónus CEO Guðmundur Marteinsson] said, “We’ve just streamlined him a little—it isn’t that big a change. We took out one or two lines that it’s always looked like we forgot to erase when he was initially designed,” he continued, pointing to a crinkle on the Bónus pig’s nose and an extra line on his back.

More dramatic, however, is the adjustment of the pig’s left eye. “He was always a bit cockeyed,” Guðmundur said. “But as I see it, this is part of our evolution.”

At least some of the fine citizens of Iceland were as dismayed as I was. From that same Iceland Review piece:

“Long live the Bónus pig!” proclaimed Rex Beckett on Facebook, screen-capping the messages she sent directly to the company. “I just wanted to say that I am extremely sad about the decision to change the Bónus Piggy’s look,” she wrote. “He was a delightful little weirdo with such a fun personality and his wonky eye made everyone happy.”

Amen. Alas, it seems unlikely that Bónus will see the light, but the original Bonus Pig can live on in our hearts.

It can also live on in song. Please enjoy the two-line musical riff I came up with while driving along Iceland’s Ring Road back in 2016. It should be sung to the tune of the chorus of Night Ranger’s “Sister Christian”, which was playing on the radio at the time:

🎶 Bonus Piiiig
What’s your price for havingawonkeye? 🎶

If you can come up with additional lyrics, do send them along.


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