Beyond Meat is a producer of plant-based meat substitutes, including vegetarian hamburgers and sausages that are far more meat-like than products of old. The products are quite good, especially the sausages. You don’t have to be a vegetarian to enjoy them, but they are the sort thing that can be enjoyed by those of us who “don’t want to eat anything with a face”.

Meanwhile, Beyond Meat’s Chief Operating Officer is out there literally eating faces.