Beelzebub Has Your Back

The investment returns are phenomenal, but the brokerage fee is your immortal soul.

While carving up the information superhighway on my digital surfboard recently, the following image jumped out at me:

A man with a horned shadow behind him

I stared at it for more than a few seconds before realizing that’s actually not supposed be the shadow of Satan behind this orange-jacketed man. It’s also not supposed to be an artsy indication that the man himself is evil. You see, that picture is part of a banner ad for Merrill Lynch:

A man with a horned shadow behind him

Rather than considering sinning with a smirk on his face, this man is apparently navigating life’s turns with the bull at his back. Sure.

I get it, Merrill Lynch’s logo is a bull. I can understand why one random designer at the company would think “Yup, a bull shadow, that’s us!”. But surely this ad was reviewed by others. Not a single person spoke up to say “Uh, that looks like the devil”?

Hell1, even the tail isn’t helping. Everyone knows that to tell a bull apart from Lucifer himself, you check the tail. Lucifer, of course, has a pointed tail, while a bull does not. And yet here, the tail’s end is partially obscured by the man’s head.

Thus, even now when I know exactly what this is supposed to be showing, the prince of darkness is all I can see.


Footnotes:

  1. Ha! ↩︎