How do you get funding for a new hardware company working to build smart bicycle handlebars?

In 2025, the answer is apparently “OnlyFans”. Engineer Sabrina Fischer is a founder of Flite, which has been funded with the proceeds from sharing “cycling-related adult content” of Fischer, as well as her co-founder and romantic partner Matthias Huber. It’s certainly an unconventional way to bootstrap a business.

The Flitedeck handlebars first came to my attention thanks to an article in Wired, which mainly focused on the technology. Though the hardware will cost quite a bit more than my entire commuter bike, I am intrigued by the idea of something like CarPlay for a bike. Maybe someday.

Using OnlyFans as a funding source for a hardware startup is the real hook here, though. That novel idea is perhaps not great for society, but it has allowed Fischer and Huber to retain 100% of their equity, while also garnering more press for their invention. Thus far, the pair has no regrets.

Previously in unexpected members-only areas: Police Noted