It’s once again time to look at the failed first versions of candies that, with some iteration, eventually found their footing in the marketing place.
Fruit by the Millimeter
Skittles + M&Ms (Combo pack)
Swedish Fermented Fish
Kinder Malo
Stickless all-day lollipop
Sure, we saw “Fermented Swedish Fish” before, but that was candy that was then fermented. By contrast, “Swedish Fermented Fish” is fermented fish somehow made into candy.
Anyhow, the logistics of that last one really tickle me.
