Last month, Cincinnati Bengals wide receiver Chad Ochocinco (née Johnson) released a breakfast cereal named Ochocinco’s. Made by PLB Sports (“Your premier source for athlete-endorsed, quality food products”), a portion of the proceeds from sales will benefit Feed the Children.

The Ochocinco's Box
Cereal apparently shown at actual size

The box itself also includes information about the charity, along with a phone number for customers to call. The problem is that toll-free prefix for the number is wrong, so instead of hearing about how to feed the children, callers wind up phoning a sex line. Then again, I suppose even women paid to have phone sex are someone’s children.