Yesterday, I received a flurry of emails from various charities to which I’ve donated. They all wanted me to be aware of a new global day of altruism created in response to the COVID-19 outbreak: #GivingTuesdayNow. The name’s a bit clunky, and I’m not sure if you pronounce the hashtag, but it’s a worthy idea.

However, multiple emails I received used a subject line I found rather aggressive:

• Today is #GivingTuesdayNOW!

Between the phrasing and the emphasis, it’s like they’ve commandeered the “holiday”, and they’re that guy in “Captain Phillips” who tells Tom Hanks “I’m the captain now”.

Anyway, I hope you had a very merry #GivingTuesdayNow yesterday. If we’re going to make a hash of the calendar with repeated Black Fridays and the like, it’s good that we can at least double up on giving back too.