Meat-Ax Your Notifications

Wednesday, December 16th, 2020

I’ve long advocated for drastically reducing the number of notifications your digital devices are allowed to produce. The artificial urgency device notifications create is unnecessary, and probably unhealthy. Very few notifications are actually time-sensitive, but far too many of us let our phones take us out of the moment needlessly.

It turns out Apple CEO Tim Cook agrees, as revealed in a recent podcast interview with Outside magazine:

Tim Cook: [S]o the action I took was I started asking myself, why do I need all these notifications?

Roberts: Right.

Cook: Why do I really need this? Do I really need to understand things in the moment that they’re happening? And you know — and I started taking a meat ax out to some of these things that would grab my attention but didn’t need to in the moment —

Roberts: Mm-hmm.

Cook: — to free me up to do other things. So — yeah. I learned — like I think like probably most people underestimate how much they’re using it.

Until now, I never had a catchy name for my advice. Now, thanks to Cook, I do. Henceforth, my suggestion that most people should turn off most notifications will be referred to as “meat-axing”. Take back your life! Meat-ax your notifications!

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