A couple months back on the narrow streets of Boston, I spotted a CyberTruck in person for the first time. It was even more terrible than I had imagined it would be. The vehicle is awful on countless levels, and the price tag starts at eighty thousand dollars, and if you bought one I just don’t know what to say to you. I guess maybe “Why?!”, but if you actually replied, my brain would tune out because there can be no good answer.
Over at Defector, David Roth does a good job attempting to put into words the experience of seeing a CyberTruck.
I saw my first Cybertruck stop at a red light near the Museum of Natural History in Manhattan on Sunday, and this car sucked in a way that had strangers on the sidewalk making Oh brother faces at each other.
This in particular is an astute point, and one I have not seen remarked-upon much. Both in person and online, the single most common reaction to this regrettable vehicle seems to be eye-rolling. That’s not good for a brand.









