Adios, Choco Taco

Reviving the Choco Taco would be a way better use of Elon Musk’s time and resources than pretending to want to buy Twitter.

Folks, I am sad to report that the Choco Taco is dead. It was perhaps the most novel of ice cream novelties, but now, it’s been ripped away from us at the far-too-young age of 38. Oh cruel Klondike, why do you mock us?

A tweet reading “Unfortunately, the Choco Taco has been discontinued in both 1ct and 4ct packs. Over the past 2 years, we have experienced an unprecedented spike in demand across our portfolio and have had to make very tough decisions to ensure availability of our full portfolio nationwide.”

In truth, while I’ve enjoyed a few Choco Tacos in my life, I was never a die-hard fan. Still, just for fun, I took a little Choco Taco walk(o) earlier today in the hopes of tracking down one last serving of the dessert. Alas, the cupboards were bare. In store after store, I found freezer cases full of ice cream treats, but nary a 🍫🌮 among them.

Ah well. I’d wager some company or another will revive the product in the next 6-24 months, because there’s clearly money to be made and nostalgia to be exploited. At that point, I can snack on one and then be satisfied for many more years or decades.

Alternately, husband of Serena Williams and Reddit co-founder Alexis Ohanian might be successful in his mission to save the Choco Taco. In another stellar use for AI-generated artwork, Ohanian has already pledged that all marketing artwork will be created by artificial intelligence.

A tweet containing two not very good AI-generated Choco Tacos

One way or another, I look forward to the future of the Choco Taco.

Update (July 29, 2022): A few days later, I did manage to track down a Choco Taco. It was as mediocre-to-decent as ever.